Overview of the Project

• What: Owned the development and execution of the inaugural livestream as part of the Linea Mainnet network launch. The webinar attracted over 40,000 attendees, resulting in 2.7M transaction activity in the first month.
• Audience: web3 participants: dapps, protocols, users
• Opportunity: To build awareness, encourage partnerships with web3 dapps and drive usage for users.

My Role

Lead the inaugural livestream

• Concept, Scripting & Strategy
• Budget Planning
• Third Party Agency Research and Collaboration
• Execution Plan
  • Partnership with CEO and Leadership team
  • Partnership with NFT team
  • Partnership with Third Party Agency
  • Partnership with Event Staff
• Performance Analysis

Impact & Results

• The Linea Mainnet Alpha network launch event, an executive-hosted livestream in Paris, secured 42K views, a preface for the 2.7M transactions, and $26M in bridged tokens that occurred in the first month.
• This was the first time Consensys had driven such a large launch event and was a key component in kicking off this inauguration into the market, along with an NFT collection and partner marketing events.

Assets

NFT Collection via Phosphor

https://linea.mirror.xyz/035Bre3MXYfXIHSoBhYy5Usb3737DfovRwq95DhYrKc