Overview of the Project

• What: A brand awareness/educational campaign for the Ethereum Cancun-Deneb upgrade positioned to highlight Consensys as a thought leader and Ethereum champion
• Audience: Ethereum ****participants, investors, engineers
• Opportunity: To celebrate the advancement of the ecosystem, position Consensys as a thought leader and partner and educate on the technical changes to the network.

My Role

Lead the campaign

• Concept & Strategy
• Third Party Agency Research
• Execution Plan
  • Partnership with NFT team
  • Partnership with Content Lead
  • Partnership with Design and Web teams
  • Partnership with NFT Art Advocates
• Performance Analysis

Impact & Results

• This was a unique campaign to Consensys since it wasn’t tied to a product of ours, but moreso as a company thought leader and active particpant in the advancement of the Ethereum network.
• This was an awareness campaign heavily focused on engagement and NFT mints:
  • Video Views ~20K aggregated views across playlist
  • a combined ~307K NFT Mints (or claims), NFT
  • [Data not retrievable] campaign site traffic and clicks

Assets